UNDERCOVER

UNDERCOVER, founded in 1990 by Jun Takahashi, first became known in the Tokyo underground scene for its unique fusion of art, street fashion and music subcultures. Later the brand cultivated synergy with collaborators and found global recognition with high-end fashion in Paris, but always remained true to the 'rebel' spirit and unique ideology at its core.

Artistic Director: Jun Takahashi

Year of creation: 1990